21 Apr A Balanced Strike at Conversion Rates
Far from being blindly promoting online businesses for greater search engines prominence – it is much better than emphasizing on conversion rate. Of course, through pragmatic approaches of SEO, businesses can transform their revenue and improve bottom line. No doubt, SEO has the absolute power to transform businesses and allow businesses to deliver high quality outcomes and perform like a super star on SERP.
Today, most of the reactive businesses have started gaining advantage of SEO and its inherent techniques to quick fix their website problems. They are also eliminating barriers to stardom. In this way, they ensure their long success with greater organic traffic and good search engine rankings and above all conversions.
In our view, businesses need to think at length and discover practical and flexible SEO approaches that encompass social channels and other vital elements that can go beyond rainbows. A perfect and much needed SWOT (Strengths, Weaknesses, Opportunities and Threats analysis of a website and its business can certainly help business owners to know challenges and the ways to achieve success.
Conversion rates the touch point for business websites. Converting visitors to a website into leads is one of the toughest challenges for the SEO professionals. But they achieve success through SEO strategies and tactics.
One of the very first things that SEO professional analyze the website layout, its infrastructure and offering, then they decide to make it provocative and business specific. They remove extensive flash files, correct buttons, introduce easy navigation structure, and optimize the website. They also eliminate burdensome advertisements and banners, which may distract users. In this way, they make the website pleasing, designed and professional.
They study user behavior and create strong calls to action on the website. They optimize landing pages and other keyword specific pages of the website. They make the website quick and responsive. They introduce various things on the website from free tips, free ebooks, offer letters, discount codes and other elements that may lead to better conversions.
They introduce social button on the web pages to connect with the customers. They post about the product services and other offerings on the daily basis. They clearly detail the company address on the website along with the Google map, in order to make the website authoritative and credible.
Today, e-commerce companies need to grow at a faster pace; this is why they need to strengthen their website structure to improve their conversion rates and traffic at the same time. Growing competitors are masquerading as a growing problem; this is why it is important to take measurable steps to strike a perfect balance for optimum conversions.